Merchant Agreement / Terms of Service

Effective Date: [Insert Date / e.g., 30 days post-notice]

Legal Entity: Buylive OÜ (Company Number: 17433654) EU VAT number EE102954465

Registered Office: Sepapaja tn 6, 15551 Tallinn, Harju Maakond, Estonia

1. Introduction

These Terms of Service ("Agreement") govern your use of Buylive.app. By accessing our platform, you agree to comply with this Agreement in full.

2. Service Description & LivePrinter

Buylive.app enables merchants to generate checkout links and capture orders during live shopping sessions hosted on third-party social platforms (such as Facebook, Instagram, and TikTok). Buylive.app does not itself host or broadcast live streams. Where a merchant connects their own social account, and with the merchant's authorization, Buylive.app reads the comments on the merchant's own live videos to detect purchase intent, convert it into orders, and — where the merchant enables it — send the commenter a single private reply containing the merchant's checkout link. Use of these integrations is additionally subject to the terms and policies of the relevant social platform.

LivePrinter: This service is included in applicable subscription plans. LivePrinter allows merchants to automatically print shipping and order labels. When using LivePrinter in connection with TikTok or other platforms, merchants are solely responsible for ensuring compliance with the respective platform's terms of service. Furthermore, merchants are strictly responsible for the lawful processing and protection of their buyers' personal data (e.g., shipping and order details) processed through LivePrinter, in accordance with GDPR. LivePrinter is subject to the same platform access rules and will become inaccessible in the event of an account freeze.

3. Plans, Pricing, and Legacy Accounts

  • LivePrinter: 19.99€/monthly (first 14 days free trial) or 199.99€/yearly + 0% fee on sales.
  • LiveCommerce: 39.99€/monthly or 399.99€/yearly + 6% fee on sales.
  • LiveBrand: 199.99€/monthly or 1999.99€/yearly + 5% fee on sales.

*Prices exclude VAT — 23% VAT is added at payment.

Legacy/Lifetime Accounts: Certain preexisting accounts designated by BuyLive (e.g., lifetime access accounts) operate under their original legacy commercial terms regarding subscription fees. However, to ensure platform security and uniformity, these accounts remain fully subject to all other operational, security, compliance, and suspension clauses outlined in this Agreement. Any modification to the commercial nature of these specific offers will be subject to a separate mutual agreement.

4. Subscriptions and Cancellation

All subscription plans are offered with no long-term commitment. Cancellation of a subscription must be initiated exclusively by the merchant via the "Cancel Subscription" button located within their dashboard. BuyLive will never automatically cancel an active subscription on behalf of a merchant; the merchant retains sole control over their subscription status.

5. Payments and Partners

Subscription fees are billed and processed by our authorized payment partner, Viva. By using BuyLive, merchants acknowledge and agree that their Viva merchant accounts are directly linked to BuyLive's Independent Software Vendor (ISV) partner account. Under this partnership and integration structure, BuyLive collects a designated commission on each processed transaction as remuneration for the services provided. This structure and the applicable rates are agreed upon during account creation.

6. Payment Failures and Account Freeze

Subscription Renewals: In the event of a failed subscription payment, BuyLive will attempt to process the charge a maximum of four (4) times: on Day 0, Day 3, Day 7, and Day 14. The merchant will receive an email notification for each failed attempt. If the fourth attempt fails, the merchant's account will be immediately frozen.

Commission Invoices: Commission invoices must be paid within the specific payment timeframe assigned to each merchant by BuyLive (which defaults to seven (7) days unless otherwise specified). Failure to settle a commission invoice within this timeframe will also result in an immediate account freeze.

Consequences of an Account Freeze: During an account freeze, the merchant will lose access to the main dashboard, the buyer payment page (checkout), and the LivePrinter service. Only the "Invoices" page will remain accessible, strictly for the purpose of updating payment methods and settling outstanding balances. Following the fourth failed subscription attempt or the expiration of the commission invoice timeframe, no further automated collection attempts or reminders will be issued. Outstanding invoices remain legally due and payable. The account freeze will be lifted automatically as soon as all pending invoices are paid in full.

Transitional Provision for Existing Debts: For merchants with historical unpaid balances that were written off prior to the Effective Date of these updated Terms, the automated freeze procedures will not retroactively apply to those forgiven sums. However, any new defaults occurring on or after the Effective Date will trigger the freeze procedures described above.

7. Account Security and Support Access

Two-Factor Authentication (2FA): To ensure the highest level of security for merchant and buyer data, Two-Factor Authentication (2FA) is mandatory for all merchants. Merchants may choose between an authenticator application or email-based 2FA. New and existing merchants are provided a 14-day transition period to enable this feature. Upon request, BuyLive support can reset a merchant's 2FA settings to restore access.

Support Access by BuyLive: For technical assistance and troubleshooting, BuyLive administrators possess the technical capability to access a merchant's dashboard without requiring the merchant's password. This access is strictly limited to customer support operations. Every administrative login is systematically recorded, logged, and clearly indicated to the merchant via a persistent banner within their dashboard. Details regarding data handling during support operations are outlined in our Privacy Policy.

8. Merchant Responsibilities

  • Comply with EU law and platform policies.
  • Hold the necessary rights to any social account you connect, and comply with that platform's terms and policies (e.g., Meta Platform Terms, TikTok Terms of Service).
  • Use the designated payment processor (Viva).
  • Manage shipping and customer returns.
  • Provide a 14-day EU return policy.
  • Keep business/tax info updated.

9. Prohibited Items

Prohibited: adult items, alcohol, drugs, gambling, food, weapons, counterfeit goods. Violations lead to immediate account suspension.

10. License and IP

You retain ownership of content. Buylive.app holds rights to platform code, design, and branding.

11. Privacy

We follow GDPR. See our Privacy Policy for full details, including data handling during technical support access.

12. Limitation of Liability

Buylive.app is provided "as-is". We are not liable for losses due to outages, external integrations, or platform changes.

13. Governing Law

These terms are governed by Irish law. Disputes fall under Estonian jurisdiction.

14. Changes to Terms

We may update these terms with prior notice provided to merchants before the Effective Date. Continued use of the platform after the Effective Date constitutes full acceptance of the updated terms, including the account freeze and payment policies.

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